Earth Hour is getting the gamers treatment this year with an online fundraising playthrough series with the World Wide Fund for Nature (WWF) and Mineski Philippines with League of Legends: Wild Rift.
We are excited to cooperate with WWF for Earth Hour. Mineski has always been an advocate of teaching gamers the value of responsible gaming and we have always used our platforms to spread this message. Together with our partner Riot Games, we hope to grow our community of young gamers into smart and socially conscious consumers.
Shared Mark Navarro, Country Manager of Mineski Philippines.
Nelson Woon, Wild Rift, Regional Marketing Manager, shared his insights on how the gaming community can help #ChangeTheEnding for the environment.
We are excited to commemorate Earth Hour this year alongside WWF-PH and Mineski, with an exciting League of Legends: Wild Rift charity showmatch. It is our hope to be able to unite gamers and fans towards building a sustainable and nurturing environment for generations to come. As the video games industry and our gaming communities continue to grow, we believe that we have the ability to create a positive, lasting impact on the ecosystem we live in. Across the globe, our teams are laying the foundation for sustainable benchmarking, best practices, and exploring new policies, and we will share more about our efforts when we can. At SEA, supporting WWF to #Connect2Earth is one of the many steps we’re making.
The showmatch aims to raise funds for the provision of 100 environmental education modules to Filipino students. This will start off with the start of Earth Hour on March 22 through the Philippine Pro Gaming League (PPGL). The series will have a culminating activity Wild Rift show matches on March 27 with Yasumeow, Riku, Kaisaya, Vambby, Hypebeks, Fofi, Julia Napz, Yvenne, Angelailaila, Nicknokmanok, BErting, and Infinity. You can catch the show match on the PPGL facebook page.