Vivo today celebrated it’s first entry into Hong Kong with the launch of its latest smartphone, X20 from the X series. The launch is a part of its global expansion into more markets with the smartphone company targeting to release their products to Taiwan, Singapore and Russia, as their first foray into the European market, followed by a push into the African market in early next year.
The brief also emphasized that Chinese smartphone brands have seen sharp growth in the last year. Their source, Counterpoint, reports that these brands now hold a record 48% of global smartphone market share as they continue to grow beyond mainland China. Building on the success of the wildly popular V7+ in India, Thailand, the Philippines, Myanmar, Malaysia, Indonesia, Pakistan, Cambodia and Bangladesh, Vivo is expanding its reach as it goes to a more global market.
According to Gartner’s latest research, Vivo ranked 5th in global smartphone sales in 2Q 2017 in terms of volume with 6.6% market share.