Vivo announces that it’s the official sponsor for the upcoming FIFA World Cup Russia, Vivo is also releasing a special edition handset created specifically for the FIFA Staff at the tournament. 32 teams have booked their places at the tournament, and the Final Draw was held on 1 December at the State Kremlin Palace in Moscow.
When the 2018 FIFA World Cup kicks-off, FIFA staff will be relying on the special edition Vivo handset to help deliver the most anticipated football event in the world. The partnership with FIFA strongly connects Vivo’s creative, joyful, and international brand image with consumers all over the world.
According to Counterpoint’s latest research, Vivo was the fifth largest smartphone brand globally in 3Q 2017, capturing a market share of 7.1%. Out of the top 5, Vivo observed the highest year-over-year growth of 32% in global shipments.